The goal isn’t to lose 10 pounds …

“The goal actually isn’t to lose 10 pounds … the goal is to lose 10 pounds and keep the weight off. Dieting doesn’t lead to weight loss that endures. For this we must join a change in behavior with a change in the way we think and feel – and in order to change the way we think and feel, we need to change our mindsets” – Robert Kegan, Lisa Laskow Lahey, Immunity to change (2009).